Explore renowned districts, hidden gems, and the best clothing stores in Seoul offering a mix of traditional and modern styles.
Seoul’s fashion districts are famed for their trendsetting and innovative styles. Shoppers flock to these areas to stay current with the latest fashion and discover unique trends. These districts have gained global acclaim, drawing visitors who seek to experience Korean fashion first-hand and buy products from well-known Korean brands.
While many city hotspots are popular among both locals and tourists, some remain hidden gems exclusive to locals. If you plan to visit Seoul, check out these best clothing stores for an exceptional shopping experience.
Best Clothing Stores in Seoul
From the high-end luxury boutiques in Apgujeong to the trendy and affordable options in Hongdae, Seoul’s fashion districts cater to every style and budget. This article serves as a comprehensive guide, navigating you through the renowned and hidden gems of Seoul’s fashion world, ensuring you experience the best of what this fashion-forward city has to offer.
#1 Dongdaemun Shopping Complex
Looking for the trendiest Seoul clothes? Look no further than Dongdaemun, a must-visit destination loved by both tourists and locals alike. Dongdaemun is distinguished as South Korea’s largest wholesale and retail shopping district, boasting an impressive lineup of 26 shopping malls, 30,000 specialty shops, and 50,000 manufacturers. It holds the distinction of being one of Korea’s most renowned markets.
Get ready to be amazed by multi-story malls offering incredible shopping experiences. Each floor is dedicated to a specific type of clothing, with ladies’ wear typically spanning the first to third stories, men’s fashion on the fifth and sixth, and more. You can even find shops selling hanbok (Korean traditional costumes) on the upper floors.
Here’s a pro tip: You can negotiate prices with shop owners, even if you don’t speak Korean! Often, a little body language goes a long way in securing a great deal. Happy shopping!
#2 Insadong
Insadong, a charming shopping district in Seoul, offers a unique shopping experience, especially for those seeking traditional souvenirs and vintage clothing. This picturesque area is a treasure trove of knick-knacks and retro fashion styles. Many of the shops are nestled within ancient Hanok houses, allowing shoppers to immerse themselves in traditional Korean culture while exploring the area.
Notably, you’ll find shops offering hanbok in traditional and modern styles, making it an ideal destination if you want to purchase this iconic Korean attire as a souvenir. Explore Insadong for a delightful blend of shopping and cultural immersion.
#3 Ewha Women’s University
Welcome to the ultimate fashion destination near Ewha Women’s University in Seoul! This district is a fashionista’s dream come true, catering specifically to trendy young women in their 20s. What makes it even better is its convenient accessibility, making it a hot spot for both locals and tourists alike.
Regarding the price range, you can expect most items to start from KRW15,000 (~S$16.38) and go up from there. With such affordable options, it’s no wonder that this district is unanimously considered one of Seoul’s premier shopping destinations!
#4 SookMyung Women’s University
Discover the hidden gem of Seoul’s shopping scene near SookMyung Women’s University! This lesser-known shopping district caters to female shoppers, and it’s a favorite among fashion-forward individuals in their 20s.
What sets this district apart is its affordability. With its proximity to the university, you can snag trendy clothing items ranging from KRW10,000 to KRW40,000 (~S$10.91 to S$43.65). Keep an eye out for those exclusive, limited-quantity pieces – they tend to disappear quickly, so grab them while you can!
#5 Sungshin Women’s University
The shopping district near Sungshin Women’s University is a hidden gem for affordable and trendy clothing in Seoul. This vibrant area is brimming with stores offering stylish clothes, cosmetics, and accessories. Unsurprisingly, locals are among the frequent visitors, attesting to the district’s reputation as home to some of Seoul’s finest clothing stores.
After a shopping spree, you can rejuvenate at one of the nearby charming cafes or restaurants, making it a delightful shopping and dining experience. Explore this bustling district to discover fantastic fashion finds.
#6 Dongmyo Flea Market
While not as well-known among the younger crowd, this area is mostly frequented by the elderly. However, some fashion-savvy youngsters with a penchant for vintage styles come here searching for unique gems that can’t be found in the mainstream market.
It’s a concealed treasure trove, housing some of Seoul’s best stores for vintage fashion enthusiasts. This flea market truly offers a cornucopia of goods, from second-hand clothing and antiques to vinyl records and miscellaneous treasures. To avoid the crowds, consider visiting the flea market on weekdays! It’s also a popular spot among artists like A$AP Rocky for clothing.
The best part? Prices start from just KRW1,000 (~S$1.09), and bargaining is also an option. Best bring plenty of 1,000 won bills with you to facilitate bargaining! So, if you have a sharp eye for style and a love for vintage, this place might hold some fantastic fashion finds for you! Happy hunting!
#7 Gwangjang Flea Market
If you’re searching for a truly unique shopping experience, visit the Gwangjang Flea Market. This historic market, one of the oldest in Seoul, not only offers a plethora of shops but also tantalizing food options.
Note that many clothes here are imported from countries like the United Kingdom, America, and Australia, not of South Korean origin. This could be excellent news if you’re on the hunt for something truly distinctive to add to your wardrobe!
#8 Namdaemun Traditional Market
If you’re a fan of traditional spots and want to experience a more “local” atmosphere while shopping for clothes, we’ve got just the place for you. Here, you can discover a diverse array of traditional items and a wide selection of clothing.
One particularly appealing aspect of this location is the street dedicated to infants’ and children’s clothing. Moms, take note! This shopping spot is a treasure trove of some of the best clothing stores in Seoul for kids. Prices typically start as low as KRW1,000 (~S$1.09), making it a fantastic choice for budget-conscious parents. Happy shopping for your little ones!
#9 Hongdae
Hongdae is a must-visit shopping district for both young locals and tourists exploring Seoul. The area is known for housing some of the best clothing stores in Seoul, offering a diverse range of affordable and trendy clothing options. What sets Hongdae apart is its hidden gems – shops tucked away in corners selling vintage and unique street-style clothes.
If you’re adventurous, exploring these hidden corners might lead you to fashion finds that suit your style perfectly! With prices starting as low as KRW10,000 (~S$10.91), Hongdae is a shopping paradise worth exploring. Don’t miss out on the fashion treasures waiting to be discovered in this vibrant district!
#10 Itaewon
Itaewon stands out as Seoul’s international hub, with many shops run by foreigners living in South Korea. These establishments offer exotic clothing and fashion items imported from abroad, making it the perfect destination to make a bold fashion statement. Additionally, many shops here provide a wide range of sizes to cater to plus-size shoppers, ensuring inclusivity in the fashion scene. When on the hunt for Seoul’s best clothing stores, Itaewon is the place to be! Prices typically start at KRW20,000 (~S$21.83) and go up from there.
#11 Garosu-gil
If you’re searching for designer clothing or open studios, Garosu-gil is the place to be. This stylish district not only exudes a bohemian charm but also offers a chic and laid-back ambiance that beckons visitors to savor its unique atmosphere. Plus, there are plenty of Instagram-worthy spots scattered along the street!
While the apparel you’ll discover here might be a bit pricier compared to what’s available in the university districts, it’s well worth the investment. These pieces boast trendy designs and superior quality, making them a valuable addition to your wardrobe.
Make sure to include Garosu-gil in your Seoul itinerary, especially if you’re searching for the best clothing stores in Seoul. Prices typically start at KRW30,000 (~S$32.74) and go up.
#12 Apgujeong Rodeo Street
Apgujeong Rodeo Street is a quintessential fashion destination in Korea for those searching for luxury fashion and high-end goods. This iconic district has a rich history as the go-to place for affluent youth to showcase their designer clothes and luxury cars in the 90s. Over time, it has become a premier luxury shopping district, boasting renowned fashion brands, top-tier hair designers, dermatologists, and plastic surgery clinics.
Strolling along the chic streets or exploring the upscale Galleria Department Store, you’ll encounter prestigious luxury brands offering a wide range of shoes, bags, clothing, and accessories. When you’re aiming for the finest clothing stores in Seoul and top-notch fashion experiences, Apgujeong Rodeo Street won’t disappoint.
#13 Cheongdam-dong Fashion Street
While Apgujeong Rodeo Street shines with luxury, don’t miss out on the nearby Cheongdam-dong Fashion Street, another prestigious hub for high-end shopping in Seoul. Here, you can indulge in luxury brands like Prada, Louis Vuitton, Gucci, Chanel, Cartier, and Hermes, making it one of the prime destinations for the best clothing stores in Seoul.
As a delightful bonus, this fashionable district is a hotspot for celebrity sightings. Keep your eyes peeled and ears open for the excited cheers of fans, as you might just have the opportunity to spot your favorite K-celebrities while shopping in this glamorous area.
#14 Gangnam
The Gangnam shopping district is an absolute must-visit for shopping in Seoul. This iconic area garnered worldwide attention thanks to PSY’s viral hit, “Gangnam Style,” unleashed in 2013.
Here, you’ll discover a plethora of major Korean brands like 8 Seconds and H:CONNECT, along with internationally renowned labels such as Uniqlo, Zara, and Nike. It’s also the perfect opportunity to stock up on all your K-beauty essentials from beloved brands like Innisfree, Banila Co., Olive Young, and Etude House.
While exploring the district, be sure to visit the flagship stores of both Kakao Friends and Line Friends, where you can snap photos with life-sized character figurines. With an abundance of shops, including some of the best clothing stores in Seoul, it’s no surprise that the Gangnam shopping district remains a favorite destination for both locals and tourists alike!
#15 Seongsu-dong
Seongsu-dong has claimed its fame as the most trending neighborhood in Korea, evident from being one of the most tagged locations on Instagram in 2022. This vibrant district has attracted world-renowned luxury brands alongside emerging local stores and select shops, establishing itself as a shopaholic’s paradise. Seongsu Yeongbang, a multipurpose culture center with diverse shops and stores, and DOOR to Seongsu, a premium flagship store by the convenience store brand GS25, are the region’s most popular places for shopping.
Seongsu-dong is also renowned for its thriving handmade shoe industry. With a rich heritage in crafting bespoke footwear, this district boasts a multitude of long-standing shoe shops. For those seeking truly unique and personalized shoes, a visit to Seongsu-dong is a must.
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Kwangya Seoul is a new flagship store in the new building in Acro Seoul Forest D-Tower, Seoungsu-dong that offers an immersive SM Town shopping experience along with cutting-edge digital services, including a smart order service. It serves as the ultimate destination for fans to purchase merchandise featuring their favorite artists. The store’s inventory spans from standard photocards and albums to innovative technology products, catering to a wide range of preferences and interests.
#16 Myeongdong
Myeongdong is a shopper’s paradise, especially for tourists. This bustling district offers a plethora of popular shops, competitive prices, and fantastic deals, making it a one-stop destination for all your shopping needs. With such a wide variety of stores to explore, it’s easy to feel overwhelmed by the shopping options available in Myeongdong. Recently, it also became home to the third Apple Store in South Korea, the biggest one in the country.
The streets and alleys of Myeongdong are adorned with a wide array of local and international brands and department stores. You can find various products here, from cosmetics and clothing to shoes and accessories. It’s a shopper’s paradise!
#17 Times Square
Seoul has its very own Times Square, and it’s more than just a shopping mall—it’s a vibrant hub located at the city’s heart. Times Square boasts diverse offerings, including fine dining establishments, luxury brand boutiques, a thrilling children’s theme park, and a trove of smaller shops in the basement, where you can find slightly more affordable clothing options.
With its inclusive approach accommodating shoppers with varying budgets, it’s no surprise that Times Square is home to some of the most exceptional clothing stores in Seoul. Whether looking for high-end fashion or budget-friendly attire, you will discover a fantastic range of options at Times Square!
#18 Common Ground
Common Ground is an absolute must-visit for those who appreciate street fashion and unique shopping experiences in South Korea. It distinguishes itself as South Korea’s first shopping district to feature creative pop-up stores made from shipping containers. Common Ground is home to some of Seoul’s finest clothing stores, specializing in local street fashion.
Here, you’ll find a diverse range of fashion options, with prices typically ranging from KRW30,000 to KRW100,000 (~S$32.74 to S$109.13). Common Ground’s ever-changing atmosphere makes it even more enticing, which evolves with the seasons and adapts its decor accordingly. Beyond shopping, Common Ground is renowned as one of Seoul’s top Instagram-worthy spots, so don’t forget to capture some memorable photos during your visit!
#19 Lotte Department Store
Situated in the heart of Myeongdong, the Lotte Department Store is a shopper’s paradise, particularly for tourists. Offering an extensive array of both local and international brands, Lotte provides shoppers with a streamlined experience by splitting its department stores into two distinct buildings. Among them, Lotte Young Plaza caters primarily to teenagers and young adults, ensuring a diverse range of fashion choices. When shopping at Lotte, prices typically start at KRW20,000 (~S$21.83) and increase from there.
#20 Shinsegae Department Store
When the scorching summer heat becomes unbearable, you can beat it by immersing yourself in the cool comfort of an air-conditioned shopping haven like the Shinsegae Department Store. This sprawling mall serves as the flagship store of Shinsegae and is divided into two sections. You’ll discover opulent brands in the Main Building, while the New Building is a haven for urban-style fashion.
Prepare to lose track of time, as this colossal mall offers a day’s worth of shopping adventures. With some of the finest clothing stores in Seoul under its roof, you’re certain to stumble upon fashion treasures that will capture your heart and become cherished additions to your wardrobe.
#21 Starfield COEX Mall
Starfield COEX Mall, situated in the heart of Seoul, is your ultimate shopping destination and home to some of the city’s finest clothing stores. As one of Asia’s largest malls, it boasts diverse shops, offering options for shoppers with various budgets, from mid-range to high-end fashion. The mall is thoughtfully designed, featuring store directories, ensuring you can easily navigate and indulge in your shopping desires. Moreover, don’t miss the opportunity to visit the iconic Starfield Library, one of Seoul’s most Instagram-worthy spots.
#22 Goto Mall (Express Bus Terminal Underground Shopping)
Get ready to explore the fashion treasure trove of Goto Mall, Seoul’s largest underground shopping mall, boasting over 600 stores! What’s incredible about this shopping haven is its inclusivity – here, you’ll discover clothing suitable for all age groups. Goto Mall has everything from adorable infant outfits to stylish options for those in their 30s and 40s.
The best part? The prices are incredibly budget-friendly, starting as low as KRW5,000 and going up to approximately KRW40,000 (~S$5.45 to S$43.64). You won’t find a better deal when shopping in South Korea!
#23 Gangnam Station Underground Shopping
Discover another bustling underground shopping street that’s a hotspot for shoppers in their 20s and 30s. Conveniently situated in the city’s heart, this area offers easy access to some of Seoul’s finest clothing stores. You’ll find various stylish options here, with prices starting from just KRW10,000 (~S$10.91). It’s the perfect place to snag trendy pieces for your wardrobe!
#24 The Hyundai Seoul
If you’re searching for a truly remarkable shopping mall in South Korea, look no further than the Hyundai Seoul. This relatively new mall is a must-visit destination in Seoul, boasting the distinction of being South Korea’s first eco-friendly, future-concept department store. As you explore the mall, you’ll be surrounded by lush greenery and trees, infusing the shopping experience with a delightful touch of nature.
With close to 600 stores across 12 floors, the Hyundai Seoul promises a fantastic shopping adventure. Among its offerings, you’ll find some of the most outstanding clothing stores in Seoul, including well-known international brands that you’ve come to love.
Wrapping up
Seoul’s diverse fashion districts offer a unique blend of styles, from traditional to modern, high-end to affordable, making the city a global fashion hub. Each district provides a distinct shopping experience, allowing visitors to explore and immerse themselves in the rich tapestry of Korean fashion culture. Whether you are a seasoned fashionista, a lover of vintage styles, or a traveler looking to explore local trends, Seoul’s myriad of clothing stores promises a treasure trove of fashion finds, waiting to be discovered. So, next time you find yourself in this dynamic city, let this guide lead you through the labyrinth of its fashion paradises and experience the eclectic and vibrant styles that define Seoul’s fashion scene.
More Korean fashion recommendation:
- 20+ Best Korean Street Fashion Trends to Try in 2023
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- A Beginner’s Guide to Cute Korean Fashion – Trends for All Season
- Korean Fashion & Makeup: Evolution, Influence, and Global Dominance
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