Damiani, the esteemed Italian jewelry brand, has chosen Hollywood actress Jessica Chastain to become their global brand ambassador in their landmark centenary year. Co-hosting a grand gala night in Milan to celebrate Damiani’s 100th anniversary, Chastain’s new role reflects the brand’s legacy of engaging renowned celebrities for their ad campaigns.
Spring 2024 Campaign: Jessica Chastain in the Spotlight
The Academy Award-winning actress is set to star in Damiani’s highly anticipated spring 2024 ad campaign, scheduled for release later in the season. This move aligns perfectly with the jeweler’s tradition of enlisting distinguished personalities to showcase their exquisite creations. Chastain joins forces with South Korean actress and model Lee Sung Kyung as ambassadors for the brand.
A Grand Gala: Celebrating Damiani’s Milestone
In a star-studded celebration, Jessica Chastain co-hosted a glamorous gala in Milan to commemorate Damiani’s milestone anniversary. The event drew the attention of luminaries such as Sophia Loren, Lee Sung Kyung, and other notable celebrities.
Radiant in a strapless dark gown, Chastain captivated photographers. She showcased the stunning “Mimosa Eternal Blue” necklace, featuring a remarkable 100-karat blue sapphire surrounded by diamonds. This unique piece exemplifies the craftsmanship and creativity that Damiani is renowned for.
A Rich History of Sophistication
Founded in Valenza, Italy, in 1924 by Enrico Grassi Damiani, the storied high jewelry brand has amassed an impressive following of celebrity admirers.
Damiani’s legacy includes a proud tradition of engaging A-listers in their advertising campaigns. The brand’s founder introduced this revolutionary approach early on, featuring influential figures like Brad Pitt, Isabella Rossellini, Sharon Stone, and Jennifer Aniston when promoting jewelry brands through advertisements was uncommon. The continued collaboration with globally recognized celebrities has contributed to Damiani’s enduring appeal.
Noteworthy names such as Tilda Swinton, Gwyneth Paltrow, and the iconic Sophia Loren have expressed appreciation for Damiani’s exceptional craftsmanship. In addition to their eponymous label, Damiani Group also encompasses the Bliss brand (introduced in 2000), jeweler Calderoni (acquired in 2006), retailer Rocca (purchased in 2008), and prestigious glassmaker Venini (with investment made in 2016).
An Exceptional Encounter: Chastain Meets the Damiani Family
During a visit to the Venini premises in Murano, Italy, Jessica Chastain had the opportunity to meet the Damiani family and gain an intimate understanding of the brand’s heritage. Silvia Damiani, the vice president of Damiani Group and president of Venini, escorted Chastain on this memorable exploration, further cementing the bond between the actress and the esteemed jewelry brand.
With Jessica Chastain as their new global brand ambassador, Damiani continues its legacy of excellence and elegance. Chastain’s captivating presence and collaboration with Damiani exemplify the brand’s commitment to timeless beauty and innovative craftsmanship. As the jewelry brand embarks on the next century of its journey, the partnership with Chastain promises to bring forth a new chapter of brilliance and global admiration.
