Nakamura Kazuha of LE SSERAFIM was recently out of the ashes! A recent dating rumor that was supposed to be bringing her bad news resulted in impressive sales results for global fashion brands. So, what happened to LE SSERAFIM Kazuha, and which brands benefited from her dating controversy? Dive into Kazuha’s recent brand power showcase in the following complete report.
LE SSERAFIM Kazuha and Her Unexpected Dating Rumors
Fashion brands are reaping results from the recent dating controversy of Nakamura Kazuha of LE SSERAFIM. Thanks to Kazuha, multiple brands managed to sell their products in a matter of days, and this showcases how much brand power Kazuha holds in the global fashion industry, even when she debuted only a couple of years ago.
Last week, unexpected dating rumors emerged between LE SSERAFIM Kazuha and &TEAM K. A Japanese media outlet reported that Kazuha and K were in a romantic relationship, posting multiple photos of Kazuha while on her way to an alleged romantic date at a prominent yakiniku restaurant in Ginza, Tokyo.
After various claims and unproven reports, HYBE then clarified that Kazuha and K actually had dinner as friends. And yet, apparently, nobody even paid attention to this strange rumor. Instead, the public set their attention on an entirely different focus: her dating fashion.
According to multiple Korean reports, after the dating rumor went viral on the internet and social media, Nakamura Kazuha of LE SSERAFIM managed to sell out almost all the items she was wearing in the photo. Everything from her leather jacket, hat, and even the bag was sold out thanks to Kazuha’s viral dating rumor.
Former Ballerina Turned Kpop Idol: Nakamura Kazuha of LE SSERAFIM
Previously, Nakamura Kazuha was a famous professional ballerina before she debuted with LE SSERAFIM in 2022. She participated in various competitions and performed at prestigious international events before then transitioning herself into a Kpop idol.
Immediately after debuted, Kazuha became immensely popular due to her stunning visuals. Many even compared her facial features with prominent idol-actress Bae Suzy.
Along with her stunning visuals, Kazuha also became one of the most favorite members due to her versatile talents in singing, dancing, and performing.
That is why fashion brands have quickly fallen in love with her as well.
Fashion Brands Reaping Revenue from Kazuha’s Dating Rumors
While no official statements have been released about the sales, fans immediately noticed two of Kazuha’s fashion products that profited from the sales: a ZARA bag and a Dunst leather jacket.
In the dating photo provided by Japanese media Shūkan Bunshun, Nakamura Kazuha was wearing a black leather jacket from Dunst. The black jacket features an oversized voluminous style with a luxurious classic design that pairs perfectly with Kazuha’s jeans and ZARA bag.
The ZARA bag Kazuha carried was the Rocker Shopper Bag. It’s an enormous shopper bag with multiple compartments, convenient if you need to bring lots of kinds of stuff.
Once the dating rumors went viral, both items were immediately sold out, and you would need to pre-order them for future purchases.
Finally, the only thing that remain from the false dating rumor of LE SSERAFIM Nakamura Kazuha is the brand power she holds and the revenue she had generated for ZARA, Dunst, and other brands of her outfit that day.
Do you think so, too? Please share your thoughts in the comments.
