While exploring the Instagram profiles of top Korean celebrities, these are the Korean fashion brand that shine brightly in their most stylish outfit of the day posts.
Rising Korean Brand: The Hallyu Wave’s Global Influence to Fashion
With its compelling influence spanning food, pop culture, entertainment, skincare, and beauty, the Hallyu Wave has seen South Korea’s culture resonate across continents. As we enter an era where K-pop enjoys global acclaim, it’s evident that South Korea’s impact is profound and far-reaching. Notably, Blackpink has secured its status not from Korea’s cherished icons but as the darlings of top international fashion houses. Moreover, we’re witnessing a significant emergence of stars making their mark in the global fashion scene, with luxury brands eagerly welcoming K-pop luminaries to the pinnacle events of the fashion calendar.
Celebrities and Luxury Alignments
Among the standout stories is the meteoric rise of GenZ’s beloved NewJeans, quickly making their name by securing partnerships with luxury brands. Many Korean celebrities have become global ambassadors for prestigious brands like Giordano, Dior, Gucci, and Louis Vuitton. It indeed showcases the magnetic appeal of Korean celebrities in the fashion realm. This surge in star power across Asia and beyond naturally boosts the popularity of Korea’s local brands as fans seek to replicate the stylish ensembles of their favorite idols.
Korean Fashion on the Global Stage
This season, Korean fashion labels are embracing the most talked-about trends, from nostalgic naughties looks to vibrant psychedelic knits and the dominant balletcore movement. These trends are making their way into the wardrobes of trendsetting idols and actors, including members of celebrated girl groups such as (G)-IDLE, NewJeans, Red Velvet, and aespa.
Discover Beloved Korean Fashion Brand
As the fascination with Korean celebrities’ fashion choices grows, so does interest in the brands they wear. Below, we reveal the Korean fashion favorites adored by the most fashionable celebrities and guide you on where to find these coveted pieces.
1. Afterhours
When a trendsetter like It-girl and celebrated actress Han So-hee chooses to wear a brand, its trajectory toward success seems almost guaranteed. Afterhours has made its mark as a brand to watch, offering an array of knit separates known for their incredible versatility. These pieces stand out with a unique, subversive charm, making them suitable even in warmer weather.
Some Korean celebrities who love this fashion brand are Han So-hee, LE SSERAFIM Chaewon, ITZY Ryujin, and more.
2. And you
And You is your go-to for an enriched and diverse wardrobe. Aligning with the fashion calendar, this brand offers a plethora of distinctive silhouettes tailored for the winter season. It includes voluminous coat dresses and chic blazers. Additionally, it provides versatile sartorial options that can seamlessly integrate into any wardrobe. These selections from And You exemplify how the brand caters to various fashion needs and preferences.
Korean celebrities who have been seen wearing this fashion brand include Han Hyo-joo, IVE Yujin, LE SSERAFIM Huh Yunjin, and more.
3. Pehrt
Pehrt epitomizes the essence of balletcore, drawing inspiration from the casual elegance of dancers off-stage. Their collection, featuring pleated skirts, cozy cardigans, leg warmers, jogger pants, and charming ribbon accents, perfectly complements today’s youthful and playful fashion sensibilities.
Korean celebrities who love Pehrt include NewJeans Haerin and Hanni, Red Velvet Joy, and more.
4. Overdue Flair
For those with a penchant for Y2K fashion, Overdue Flair stands out as a brand that captures the essence of this era with a playful and sophisticated twist. The brand’s collection features comfortable cardigan sets, stylish preppy jackets, and flowing dresses, each piece distinguished by a vintage flair. This blend of playful designs and retro inspiration makes Overdue Flair a go-to for fashion-forward individuals looking to add a distinctive touch to their wardrobe.
Korean celebrities wearing this fashion brand include Girls’ Generation Taeyeon and Jiwon.
5. Dunst
Dunst is known for its innovative approach to fashion. The brand emphasizes “immaterial” as its core concept, transcending gender to focus on universally appealing designs and color schemes. Furthermore, this brand skillfully draws inspiration from traditional motifs, such as preppy styles, to craft an aesthetically striking and somewhat paradoxical look. The unique blend of classic and contemporary elements positions Dunst as a label with the potential to create future classics, offering a fresh perspective on timeless design.
The prominent actor Kim Seon-ho wears the suit from this Korean brand for his character in “Start-Up.”
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